Pharmacy Market Watch: PSP Pharma says a 2026 consumer study keeps it at the top of Georgia’s pharmacy market, citing 42% top-of-mind awareness, 82% of consumers using PSP, and 56% naming it the market leader. Middle Corridor & Trade Facilitation: Turkey’s deputy trade minister urged faster, simpler customs and shorter border waits at the Azerbaijan-Georgia-Türkiye customs committee meeting, arguing harmonized procedures and upgraded roads, rail and ports could boost Middle Corridor flows and attract investment. Diplomacy for Business: Georgian FM Maka Botchorishvili met Canada’s foreign minister Anita Anand in Toronto, with talks including Black Sea security and prospects to strengthen trade and economic ties via Georgia’s Middle Corridor role. Real Estate & Retail: Ambassadori Island Batumi unveiled “City Mall Batumi,” a 170,000 sq m retail and lifestyle project by IG Development Georgia, targeting a 2029 opening and 300+ brands. Energy/Regional Logistics: A World Bank report says Trans-Caspian Corridor (Middle Corridor) investments could more than triple trade volumes by 2040 and cut travel times, with Georgia among key corridor states. Aviation Sanctions Spillover: New US curbs on Iran’s aviation have halved Tehran flights and led to suspended or sharply restricted routes, including to Georgia and Azerbaijan, pushing travelers toward longer detours. Local Governance & Social Issues: Tbilisi protesters marked 670 days of demonstrations, demanding political prisoner releases and a return to Euro-Atlantic course.